At HB Accountants, we’re committed to helping young people explore their career options. That’s why we’re thrilled to be part of Hertfordshire Futures: Generation Stortford, a local careers fair designed to connect students with employers and showcase opportunities for life after school. Whether you’re curious about accounting, finance, or other fields, we’re here to guide you and share insights into potential career paths.

We understand that choosing a career can feel overwhelming. How do you decide which path to take or match your skills and passions with real-world opportunities? This is where the concept of Ikigai can help you find purpose and direction in life. What is Ikigai? Ikigai (pronounced “ee-key-guy”) is an ancient Japanese philosophy meaning “a reason for being.” It’s about finding fulfillment by balancing four key elements:
- What you love – your passions and interests
- What you are good at – your strengths and skills
- What the world needs – how you can contribute to society
- What you can be paid for – a profession or career that allows you to make a living
When these four aspects align, you find your Ikigai—a sense of purpose that leads to a happier, more meaningful life.
Try the Quikigai App by biz4Biz for career ideas to match you
We’re excited to introduce the innovative Quikigai App by Biz4Biz, which we discovered earlier this year at Generation Broxbourne through Adrian Hawkins OBE, founder and chairman of Biz4Biz and Chair of Hertfordshire Futures. This forward-thinking app combines the ancient wisdom of Ikigai with cutting-edge AI technology to help individuals find their purpose and build a fulfilling career.
How Does the Quikigai App Work? Using the app is simple:
- 1. Sign Up – Create an account.
- 2. Answer Questions – Share your passions, skills, and interests.
- 3. Get AI-Driven Results – The app analyses your answers to show how your unique qualities align with career opportunities.
- 4. Explore Insights – Receive tailored suggestions for career paths and areas for growth to help you achieve your goals. Quikigai is a modern tool designed to guide you toward a more meaningful and successful future.
How Can HB Accountants Support You?
HB Accountants is here to guide you as you explore career options in business and finance. Whether you’re curious about accountancy, other financial roles, or different industries, we offer real-world insights to help you understand what working in these fields is like. We’ll also introduce you to tools like the Ikigai app, which helps you align your skills and passions with career opportunities. By using this app, you can make more informed decisions about your future and discover a career that feels both meaningful and fulfilling.
Why Does This Matter?
Choosing a career isn’t just about earning money – it’s about finding purpose and doing something that motivates you. Explore what makes you happy, what you’re good at, and how you can make a difference in the world to help you uncover a career path that’s uniquely yours.
Visit Us at Generation Stortford
Join us at Generation Stortford on Wednesday 3rd December and chat with the team at HB Accountants. We will have managers and apprentices that you can chat with. We can help you learn more about careers in accountancy, finance, and business, and show you how the Ikigai app can guide you towards a fulfilling future. Whether you’re just starting to think about your career or already have ideas, we’re here to support you every step of the way. This is your chance to explore your skills, passions, and career possibilities.
Don’t miss out – visit us at Generation Stortford and start discovering your Ikigai!
For Parents and Employers
Are you a parent or employer interested in the benefits of apprenticeships or T Levels? Get in touch with us for a quick chat to see if an apprentice or T Level student could be a great fit for your business.
The information contained above is for general guidance purposes only. Whilst every effort has been made to ensure the contents are accurate, please note that each individual has different circumstances and it is essential that you seek appropriate professional advice before you act on any of the information contained herein. HB Accountants can accept no liability for any error
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