At HB Accountants, we’re passionate about supporting young people in their career journey, which is why we’re excited to be attending Hertfordshire Futures, Generation Hertford – a fantastic local careers fair aimed at giving students exposure to real employers and insight into the choices available to them after school. Whether you’re interested in accounting, finance, or other professions, our goal is to help you understand your options and explore potential career paths.

But we know that choosing a career can be overwhelming. How do you figure out what direction to take? How do you align your talents and passions with real-world opportunities? This is where the Ikigai concept comes in to help you discover your personal purpose and direction in life.
What is Ikigai?
Ikigai (pronounced “ee-key-guy”) is an ancient Japanese philosophy that has been practiced for centuries. The word itself translates to “a reason for being,” and it’s based on the idea that true fulfillment in life comes from finding the sweet spot between four key elements:
- What you love – your passions and interests
- What you are good at – your strengths and skills
- What the world needs – how you can contribute to society
- What you can be paid for – a profession or career that allows you to make a living
When these four aspects align, you find your Ikigai—a sense of purpose that leads to a happier, more meaningful life.
Introducing the Quikigai App by biz4Biz
We’re are delighted to share details of Biz4Biz’s fantastic Quikigai App which we learned about at Generation Broxbourne earlier this year from Adrian Hawkins, OBE founder and Chairman of biz4Biz and Chair of Hertfordshire Futures. biz4Biz are forward-thinking and have developed an AI-powered platform based on the Ikigai philosophy. Their app is designed to help individuals like you find their purpose in life by analysing your passions, skills, and career aspirations. It’s a cutting-edge tool that uses the ancient wisdom of Ikigai and combines it with modern AI technology to provide you with a highly personalised roadmap for your career.
Adrian says “I am so proud that biz4Biz have invested in providing this careers guidance support application, to help people find a happier future.
Using their Quikigai app is simple:
- Sign up – Create an account on the platform.
- Answer questions – The app will ask a series of insightful questions about your passions, talents, and interests.
- AI-driven results – Their advanced algorithms will analyse your responses to help you understand how your unique qualities align with career opportunities.
- Actionable insights – The app provides tailored suggestions for potential career paths and even helps you identify areas where you can develop further to achieve your goals.
How Can HB Accountants Help You?
As you explore your career options at Generation Hertford, HB Accountants will be there to guide you through the world of business and finance. Whether you’re considering accountancy, exploring other financial roles, or just want to learn about different industries, we can provide real-world advice on what it’s like to work in these fields.
More importantly, we can point you to resources like the Ikigai app to help you make informed choices about your future. With its focus on aligning your personal strengths and passions with meaningful career opportunities, the app can be a powerful tool for students trying to make sense of their next steps.
Why is This Important?
Finding a career isn’t just about making money – it’s about finding purpose and fulfilment in what you do. The Ikigai concept encourages you to think beyond the basics of choosing a job and consider what makes you happy, what motivates you, and how you can contribute to the world. By combining this ancient wisdom with cutting-edge technology, biz4Biz’s platform can help you discover your own unique path in life.
Meet Us at Generation Hertford
If you’re attending Generation Hertford on Monday 21st October, we invite you to stop by and chat with us at HB Accountants. We’re here to help you learn more about the different career paths available, including in accountancy, finance, and business, and we can guide you in exploring how the Ikigai app might help you take the next steps towards finding a fulfilling career. Whether you’re just starting to think about your future or already have some ideas in mind, we’re excited to support you on your journey.
Don’t miss this opportunity to explore your passions, skills, and career possibilities. Visit us at Generation Hertford and start your journey towards finding your own Ikigai!
If you are a parent and are interested in discovering how apprenticeships and T Levels can benefit your employer or business. Contact us for a quick phone chat to see if an apprentice or a T Level student could be the perfect fit for your business.
The information contained above is for general guidance purposes only. Whilst every effort has been made to ensure the contents are accurate, please note that each individual has different circumstances and it is essential that you seek appropriate professional advice before you act on any of the information contained herein. HB Accountants can accept no liability for any error
Read Our Latest Blogs Below
- Celebrating T Level Thursday: The Value of T Level PlacementsThis National Apprenticeship Week 2025, we’re celebrating T Level Thursday by shining a light on the incredible value that T Level placements bring to businesses, just ask Alice, our fantastic T Level student! At HB Accountants, we are passionate about nurturing the next generation of professionals, and Alice’s journey with us perfectly showcases why T … Continue reading
- Securing Skills for Life – National Apprenticeship Week 2025As you know, Hertfordshire based HB Accountants is passionate about apprenticeships. We have won local and regional awards for our bespoke accountancy apprenticeship programme, 42% of our team are apprentices or former apprentices, and we often give talks in schools, colleges and to businesses about the benefits of apprentices. We also sponsor a trainee accountant … Continue reading
- Why Snakes Are Great Accountants!We haven’t gone crazy! The snake is one of the animals in the 12-year cycle of the Chinese zodiac signs. The new Chinese lunar year is the start of the Year of the Snake in 2025 so we thought it would be fun to apply the stated behaviours of someone born in a snake year … Continue reading
- Transforming lives through educationYou all know that HB is passionate about education and skills training – and our many awards showcase our commitment. We are currently supporting Zambian-student Gertrude, to complete her financial training. We do this through the reputable and impactful African Impact Foundation. Investing in education is a sustainable way for us to ‘give back’ and … Continue reading
- Meet New Business Connections: Attend HB Accountants Ladies Business Networking in HoddesdonIf you are ready to increase your business visibility, connect with like-minded professionals, or simply meet with the local business community, this event is for you! Don’t miss out on this fantastic opportunity to grow your business network. Make 2025 the year you level up, sign up today and be part of a thriving community … Continue reading
- Get ahead for the new year – 8 accountancy tasks to tackle nowWhile it is incredibly tempting to wind down in the days leading up to Christmas and take it easy between Christmas and the New Year celebrations, it really is the perfect time to ensure that your accounts are in tip top shape.