At HB Accountants, we’re passionate about supporting young people in their career journey, which is why we’re excited to be attending Hertfordshire Futures, Generation Hertford – a fantastic local careers fair aimed at giving students exposure to real employers and insight into the choices available to them after school. Whether you’re interested in accounting, finance, or other professions, our goal is to help you understand your options and explore potential career paths.

But we know that choosing a career can be overwhelming. How do you figure out what direction to take? How do you align your talents and passions with real-world opportunities? This is where the Ikigai concept comes in to help you discover your personal purpose and direction in life.
What is Ikigai?
Ikigai (pronounced “ee-key-guy”) is an ancient Japanese philosophy that has been practiced for centuries. The word itself translates to “a reason for being,” and it’s based on the idea that true fulfillment in life comes from finding the sweet spot between four key elements:
- What you love – your passions and interests
- What you are good at – your strengths and skills
- What the world needs – how you can contribute to society
- What you can be paid for – a profession or career that allows you to make a living
When these four aspects align, you find your Ikigai—a sense of purpose that leads to a happier, more meaningful life.
Introducing the Quikigai App by biz4Biz
We’re are delighted to share details of Biz4Biz’s fantastic Quikigai App which we learned about at Generation Broxbourne earlier this year from Adrian Hawkins, OBE founder and Chairman of biz4Biz and Chair of Hertfordshire Futures. biz4Biz are forward-thinking and have developed an AI-powered platform based on the Ikigai philosophy. Their app is designed to help individuals like you find their purpose in life by analysing your passions, skills, and career aspirations. It’s a cutting-edge tool that uses the ancient wisdom of Ikigai and combines it with modern AI technology to provide you with a highly personalised roadmap for your career.
Adrian says “I am so proud that biz4Biz have invested in providing this careers guidance support application, to help people find a happier future.
Using their Quikigai app is simple:
- Sign up – Create an account on the platform.
- Answer questions – The app will ask a series of insightful questions about your passions, talents, and interests.
- AI-driven results – Their advanced algorithms will analyse your responses to help you understand how your unique qualities align with career opportunities.
- Actionable insights – The app provides tailored suggestions for potential career paths and even helps you identify areas where you can develop further to achieve your goals.
How Can HB Accountants Help You?
As you explore your career options at Generation Hertford, HB Accountants will be there to guide you through the world of business and finance. Whether you’re considering accountancy, exploring other financial roles, or just want to learn about different industries, we can provide real-world advice on what it’s like to work in these fields.
More importantly, we can point you to resources like the Ikigai app to help you make informed choices about your future. With its focus on aligning your personal strengths and passions with meaningful career opportunities, the app can be a powerful tool for students trying to make sense of their next steps.
Why is This Important?
Finding a career isn’t just about making money – it’s about finding purpose and fulfilment in what you do. The Ikigai concept encourages you to think beyond the basics of choosing a job and consider what makes you happy, what motivates you, and how you can contribute to the world. By combining this ancient wisdom with cutting-edge technology, biz4Biz’s platform can help you discover your own unique path in life.
Meet Us at Generation Hertford
If you’re attending Generation Hertford on Monday 21st October, we invite you to stop by and chat with us at HB Accountants. We’re here to help you learn more about the different career paths available, including in accountancy, finance, and business, and we can guide you in exploring how the Ikigai app might help you take the next steps towards finding a fulfilling career. Whether you’re just starting to think about your future or already have some ideas in mind, we’re excited to support you on your journey.
Don’t miss this opportunity to explore your passions, skills, and career possibilities. Visit us at Generation Hertford and start your journey towards finding your own Ikigai!
If you are a parent and are interested in discovering how apprenticeships and T Levels can benefit your employer or business. Contact us for a quick phone chat to see if an apprentice or a T Level student could be the perfect fit for your business.
The information contained above is for general guidance purposes only. Whilst every effort has been made to ensure the contents are accurate, please note that each individual has different circumstances and it is essential that you seek appropriate professional advice before you act on any of the information contained herein. HB Accountants can accept no liability for any error
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